Suhel Seth is the Managing Partner of Counselage India and founder of Equus. . Counselage is India's only strategic marketing and branding consultancy. Besides this, Suhel Seth sits on the international boards of Cavendish and RADA (Royal Academy of Dramatic Arts, London) and on the regional boards of Citibank, Coca Cola, Drayton Capital and Max Foundation. Suhel is also the Chairman of both CII and FICCI's marketing committees. Suhel is also a member of the Experts' Committee of the Railway Board of India and is an advisor to the Railways and also to the Indian Railway Minister.

He is well known for his forthright views on his regular appearance on television shows. Suhel has done over 135 plays in English, was voted as the Best Theatre Actor by Khushwant Singh and has been mentioned in the latter's autobiography; Suhel has been a keen debater and is also a film actor having acted in six films under directors such as Mrinal Sen, Mahesh Bhatt and Sanjay Leela Bhansali. Suhel has written two books: one 'In Your Face' a collection of his columns and the other, Kalighat to Calcutta in co-authorship with Khushwant Singh and R K Laxman..